Pay More! Get Less! Who Would Want That?

Prices are going through the roof. Gas, food--everything, it seems.

Yesterday, Bob brought home a new carton of our favorite brand of frozen yogurt. He dropped it on the kitchen counter. "Looks smaller, doesn't it?" he said.

I looked closer. It was wider and shorter, but I couldn’t tell. Until I pulled the old carton from the freezer. Sure enough, the net weight on the new one had a lower number. And the yogurt’s price had increased by $1.50. So we were paying more and getting less.

Not a good thing, right? Who would use the marketing slogan, "Pay More! Get Less!"

A good friend of mine, a newspaper publisher, told me something that stuck with her over the years. One day, as she sat in one of her classes for her M.B.A. degree, her professor asked, "Is there anything you would pay more to get less of?"

At first his students were puzzled. But, as they gave it more thought, the overwhelming consensus, the most common answer, was: "information."

The Internet has caused an explosion of new information, the likes of which we have never seen before. If you google a topic, even narrowing it down from "e-marketing strategies" to "building a reliable, opt-in e-mail marketing list", you will have to wade through pages and pages of entries to find what you are looking for. And after you’ve sorted through it all to get to the good stuff, there’s the task of figuring out what it means to you, the solopreneur and small business owner.

There is a new and growing trend in information harvesting. Resources like our marketingyoursmallbiz.com e-publication,
The Solo Way, are combining the very best information with expert advice to help their readers solve real-world problems. If you pay just a little more, you’ll get less information, especially bad information—and a whole lot of practical, solopreneur-focused ideas and activities. Now, if we could just help you with your frozen yogurt prices