Good Stuff You Might Have Missed: Friday Customer Relationship Gems

Sometimes, there is so much stuff out there that good things slip right by us.

I've been blogging once a week for almost two years now. I also write a weekly marketing e-tip. Content overlaps every once in a while, but not much.

What I believe

I believe in giving stuff away, lots of stuff. I believe that trust comes with generosity.

And I don't like hidden agendas.

They say:

"Subscribe to my cool, very helpful newsletter."

They mean: "I'm going to sell you as much stuff as I can in it."

They say: "Want short, useful tips you can read in 5 minutes or less?"

They mean: "If you are a speed reader, you can read my newsletter in 5 minutes. The tip is at the very end, after all the invitations to buy my e-books and attend my paid events."

Really, I don't like hidden agendas.

My Friday gift for you. Actually, 5 Friday gifts

Here . Some free stuff on customer relationship marketing. In case you can't afford those expensive CRM programs or that $200 dollar an hour-consultant.

Now these don't substitute for in-depth consulting, but they are things you can do—practical things—to improve your marketing and your relationship \with your prospect and customers, right now.

If you find this helpful, you can always sign up for my free (and "hype"-free) Marketing Hotspots, delivered to your in-box every Tuesday.

If you don't want to subscribe, that's cool, too. But accept these gifts anyway (if you'd like):

Multi-Sensory Marketing: A Tale of Three Little Customers- Did you know that your customers respond to your marketing and advertising messages based on how they best process information: visual, auditory or tactile? Find out how to use the right marketing strategy for each of these unique customer groups. 

5 Tips for Following Prospects and Customers without Being a Stalker- Ever been hit with the hard sell moments after exchanging business cards with someone? Eew! Learn how not to be that clueless person. How to keep in touch without being obnoxious.

Cookies, Milk and Scraped Knees: 6 Things Your Customers Wish You Knew- Find out what your customer is really feeling when they are reading your marketing copy. And how to recognize and address them.

Promises, Promises: 5 Ways to Build Customer Trust with E-Marketing- There's  a lot of slimy e-marketers out there. Here's how not to be one of them. How to build the customer trust that leads to sales.

5 Steps to Finding 'Warm' Prospects: Melting the Ice- Chipping ice off the windshield is hard. But of you take some time to warm the car up first…Well, you get the idea. How to warm up your cold prospects.

Okay, that's it. Hope these tips are useful. I write them with you in mind. Every week. Sign up here for a free subscription. But only if you want to. 

Comments

[Carl Coddington]

I wouldn't necessarily call it an "agenda". We do have to make an honest living.

[Judy Dunn]

Hi Carl,

Thanks for reading and leaving a comment. I work with a lot of creative professionals and service-based small biz owners. One of their challenges is how to market in a way that builds trust and credibility, particularly on the Web.

Their clients need to feel that 1) they know them and 2) they can trust their work. That doesn't happen with a huge font, red letter direct sales letter. It comes with lots of "warm touches" and consistently quality content.

I was not suggesting necessarily that my readers have agendas. I just think that the unscrupulous marketers have made it harder for the honest ones.

[Solomon]

Thank You Judy! I enjoyed reading all the articles (gifts) you posted here. I'm subscribing to your e-newsletter.
thanks
Solomon

[Judy Dunn]

Solomon,

Good to see you back. Hope things are going well for you—and that you find the e-tips helpful.

Judy

[Solomon]

Hi Judy,

Currently I'm going through a big depression (an excuse for plain laziness 0) ). I need to have a professional blog cum website. How much do you charge for it(just like your blog). Be considerate and give me a good price. I want a simple not so glossy one just post regularly and have few of my portfolio be present and should be updated regularly. That's it.
I (a tech-challenged one) should maintain it without much help!
Thank You!

[Judy Dunn]

Hi Solomon,

Just go to our website (www.catseyemarketing.com) and click on "Contact." There is a form to fill out and that way, we'll have some basic information and you e-mail so we can get back to you.

The only thing: My blog was created in Typepad but we do only Wordpress blogs now (and eventually will be converting this one to Wordpress). I recommend WP because it has so many more cool features and widgets/plugins for management.

Just send us an email through the "Contact" page and we'd be happy to give you a quote.

Judy